The Fantasy Land Hotel at the West Edmonton Mall in Edmonton, Canada. 7 floors of the hotel have themed rooms. Your choice of African, Eskimo, Trucker etc..

Shopping is no longer associated to fulfilling essential requirements. Instead, it has become a means of defining ones personality in a society, which is forever craving to discover new ways of self-expression through consumption. The shopping mall has become a symbol for this way of life and we all too rarely question its significance or the affects that it has on our lives.
A visitor to " Excalibur City", a medival themed shopping center / entertainment complex in the no-mans land between Austria and the Czech republic watches a "medieval" magician show.