Cowboys are infamous for their ‘John Wayne’ lifestyle; hard-bitten and hard-drinking. But new Cowboy churches are starting every week across the USA, in a movement pioneered in the mid 1980's by ranchers and rodeo professionals such as Glen Smith (known as the 'cowboy apostle') and Rev Ted Presley, president of one of the oldest 'Cowboy ministries', Cowboys for Christ. With Country style music for hymns and worship, church services are conducted in ranches, arenas and barns and often, cowboy parishioners turn up to listen to the sermon on horseback.