Men queuing to enter The Imperial cinema. Their audiences are young men and children. They are workers, rickshaw drivers, and beggars.

From over 800 Bollywood productions made every year, only 30 to 40 are shown outside India. The rest are small productions made in small studios with little money and basic equipment. The audience of those films are mostly the middle class and the poor people of India. Cinema is the major entertainment, especially among the really poor, providing for a few rupees some escape for the grind of urban life.